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Speed Review: Coaching Across Cultures

Speed Review: Coaching Across Cultures

Speed Review: Coaching Across Cultures

New Tools for Leveraging National, Corporate & Professional Differences

by Philippe Rosinski

Philippe Rosinski is a bridge builder. As the principal of a coaching and consulting firm, Rosinski & Company, who has worked with many large international clients over the years, he writes that he is on a mission to connect coaching and interculturalism while improving both professions. Coaching Across Cultures is written to address the issues facing coaches, executives, managers and professionals from all kinds of organizations who want to develop their skills as coaches and interculturalists. Rosinski writes that coaching can help organizations deal more productively with cultural differences. He explains that coaching can deploy more human potential by making the most of alternative cultural perspectives.

Review

Building Bridges While Improving Coaching
Philippe Rosinski is a bridge builder. As the principal of a coaching and consulting firm who has worked with many large international clients over the years, he is on a mission, he writes, to connect coaching and interculturalism while improving both professions. His book, Coaching Across Cultures, is meant to address the issues facing coaches, executives, managers and professionals from all kinds of organizations who want to develop their skills as coaches and interculturalists.

According to Rosinski, coaching can help organizations deal more productively with cultural differences. Coaching can deploy more human potential, he writes, by making the most of alternative cultural perspectives.

Coaching Across Cultures begins with an explanation of what effective coaching can be, and how it can be applied to those who work internationally. In brief, a coach does not tell his or her people what to do: A coach acts as a facilitator. A coach assumes people have more potential than they are currently able to use, and helps them unleash this potential and deploy their human capabilities.

Unleashing Human Potential
Instead of looking at culture in an international sense, Rosinski addresses culture as a phenomenon involving people from different organizations and backgrounds. By looking at coaching from cultural perspectives, he is able to explore what can be learned from cultural differences and similarities.

Rosinski explains that by integrating the cultural dimension into his coaching style, he is able to unleash more human potential and achieve more meaningful objectives. When intercultural professionals use coaching that contains a cultural perspective, they will be "better equipped to fulfill their commitment to extend people's world views, bridge cultural gaps, and enable successful work across cultures."

A group's culture is made up of its unique characteristics, Rosinski explains, including both observable behaviors and underlying norms, beliefs and values. He writes that culture has an impact on every human activity, including how we view time, organize ourselves, define our purpose, and even how we think.

Coaching Across Cultures helps readers become more aware of their cultural orientations, appreciate how cultural inclinations affect coaching styles, and use cultural differences constructively. In addition to offering specific techniques to achieve these objectives, Rosinski helps coaches move beyond traditional coaching methods that operate within a single cultural norm, and challenges them to expand past previous limitations and tap into various possible world views.

Along with the many ideas, tools and examples that he offers, Rosinski also presents a "Cultural Orientation Framework" to help readers adopt a broader cultural perspective of coaching and integrate it into their coaching styles. Other issues he addresses throughout Coaching Across Cultures include: sense of power and responsibility; time management approaches; definitions of identity and purpose; organizational arrangements; notions of territories and boundaries; communication patterns; and modes of thinking.

A Systematic Approach
Rosinski introduces many coaching techniques that can be used to make the most of cultural differences in specific scenarios, and shows readers how they can systematically put his ideas into practice. To help them do this, he offers a "Global Coaching Process" to facilitate coaching of individuals and teams. The three parts of this process include in-depth assessments, articulating target objectives, and making progress toward achieving them.

Coaching Across Cultures presents a "Global Scorecard," which Rosinski writes can be used to measure business success beyond traditional corporate bias and scope. The author rounds out his book by offering ways a coach can help individuals and teams gain clarity about and honor their coach's desires, and demonstrating how coaches can achieve business objectives while doing something useful for humanity.

Why Soundview Likes This Book
Coaching Across Cultures looks at coaching as a form of art. By addressing the challenges of intercultural coaching with understanding and insight, Rosinski is able to demonstrate how developing intuitive coaching skills can benefit coaches, coachees, and organizations alike. By creating a sturdy foundation on which coaches can build a better understanding of the role culture plays in their work, Rosinski offers a way of thinking that can help them release more human potential from the people and groups they coach while utilizing cultural differences to improve business success.

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