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  • Image of Speed Review: Building a StoryBrand
    Image of Speed Review: Building a StoryBrand

    Speed Review: Building a StoryBrand

    Clarify Your Message So Customers Will Listen

    by Donald Miller

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  • Image of Speed Review: The Business of Persuasion
    Image of Speed Review: The Business of Persuasion

    Speed Review: The Business of Persuasion

    Harold Burson on Public Relations

    by Harold Burson

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  • Image of Speed Review: Pre-Suasion
    Image of Speed Review: Pre-Suasion

    Speed Review: Pre-Suasion

    A Revolutionary Way to Influence and Persuade

    by Robert Cialdini

    Social psychologist and best-selling author Robert Cialdini shines a light on effective persuasion and reveals that the secret is not in the message itself, but in the key moment before that message is delivered. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary. Cialdini outlines the specific techniques you can use. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”

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  • Image of Speed Review: Empowered
    Image of Speed Review: Empowered

    Speed Review: Empowered

    Unleash Your Employees, Energize Your Customers, and Transform Your Business

    by Ted Schadler, Josh Bernoff

    Harvard Business Review Press, 252 pages

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