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  • Image of Speed Review: Pre-Suasion
    Image of Speed Review: Pre-Suasion

    Speed Review: Pre-Suasion

    A Revolutionary Way to Influence and Persuade

    by Robert Cialdini

    Social psychologist and best-selling author Robert Cialdini shines a light on effective persuasion and reveals that the secret is not in the message itself, but in the key moment before that message is delivered. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary. Cialdini outlines the specific techniques you can use. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”

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  • Image of Speed Review: Brand Royalty
    Image of Speed Review: Brand Royalty

    Speed Review: Brand Royalty

    How the World's Top 100 Brands Thrive and Survive

    by Matt Haig

    Kogan Page, 314 pages

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  • Image of Speed Review: Brand Babble
    Image of Speed Review: Brand Babble

    Speed Review: Brand Babble

    Sense and Nonsense about Branding Sense and Nonsense about Branding

    by Don Schultz, Heidi Schultz

    South-Western, 156 pages

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  • Image of Speed Review: Full Frontal PR
    Image of Speed Review: Full Frontal PR

    Speed Review: Full Frontal PR

    Getting People Talking about You, Your Business, or Your Product

    by Michael Prichinello, Richard Laermer

    Bloomberg Press, 231 pages

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