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Book Reviews

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Speed Review: Play Bigger

How Pirates, Dreamers and Innovators Create and Dominate Markets

by Dave Peterson, Christopher Lochhead, Al Ramadan, Kevin Maney

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Speed Review: Invisible Influence

The Hidden Forces that Shape Behavior

by Jonah Berger

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Speed Review: Red Team

How to Succeed by Thinking Like the Enemy

by Micah Zenko

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Speed Review: Monster Loyalty

How Lady Gaga Turns Followers into Fanatics

by Jackie Huba

Portfolio/Penguin, 214 pages

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Speed Review: Tribes

We Need You to Lead Us

by Seth Godin

Portfolio, 151 pages

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Speed Review: Do You Matter?

How Great Design Will Make People Love Your Company

by Stewart Emery, Robert Brunner

FT Press, 236 pages

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Speed Review: Relevance

Making Stuff That Matters

by Tim Manners

Portfolio, 280 pages

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Speed Review: The Making of A Name

The Inside Story of the Brands We Buy

by Fraser Sutherland, Steve Rivkin

Oxford, 275 pages

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Speed Review: Full Frontal PR

Getting People Talking about You, Your Business, or Your Product

by Michael Prichinello, Richard Laermer

Bloomberg Press, 231 pages

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