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Book Reviews

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Speed Review: Monster Loyalty

How Lady Gaga Turns Followers into Fanatics

by Jackie Huba

Portfolio/Penguin, 214 pages

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Speed Review: Tribes

We Need You to Lead Us

by Seth Godin

Portfolio, 151 pages

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Speed Review: Do You Matter?

How Great Design Will Make People Love Your Company

by Stewart Emery, Robert Brunner

FT Press, 236 pages

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Speed Review: Relevance

Making Stuff That Matters

by Tim Manners

Portfolio, 280 pages

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Speed Review: Brand It Yourself

The Fast, Focused Way to Marketplace Magic

by Lynn Altman

Portfolio, 224 pages

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