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by Kamini Banga, Vijay Mahajan
by Don Peppers, Martha Rogers
by Ruth Stevens
by Maria Bailey, Bonnie ULman
by Philip Kotler
by Joe Frodsham, Bill Gargiulo, Joe Frodsham
by Rushworth Kidder
by Ellen Kitzis, Marianne Broadbent
by Joseph Lampel, Henry Mintzberg, Bruce Ahlstrand
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