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  • Image of Speed Review: Amaze Every Customer Every Time
    Image of Speed Review: Amaze Every Customer Every Time

    Speed Review: Amaze Every Customer Every Time

    52 Tools for Delivering the Most Amazing Customer Service on the Planet

    by Shep Hyken

    Greenleaf Book Group Press, 240 pages

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  • Image of How Customers Think
    Image of How Customers Think

    How Customers Think

    Essential Insights into the Mind of the Market

    by Gerald (Jerry) Zaltman

    Why do 80 percent of new products despite the best efforts of market researchers -- through techniques such as focus groups and market surveys -- to predict what customers want. According to Harvard Business School marketing professor Gerald Zaltman, the reason for the failure of traditional market research methods is that they depend on customers consciously knowing what they want and what they will buy. However, customer behavior toward products and brands is often driven by the unconscious, r

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  • Image of Speed Review: BRANDchild
    Image of Speed Review: BRANDchild

    Speed Review: BRANDchild

    Inside the Minds of Today's Global Kids: Understanding Their Relationship with Brands

    by Martin Lindstrom, Patricia B. Seybold

    Kogan Page, 321 pages

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  • Image of Speed Review: Building the Brand-Driven Business
    Image of Speed Review: Building the Brand-Driven Business

    Speed Review: Building the Brand-Driven Business

    Operationalize Your Brand to Drive Profitable Growth

    by Michael Dunn, Scott Davis

    Jossey-Bass, 299 pages

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