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Book Reviews

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Speed Review: Hooked

How to Build Habit-Forming Products

by Nir Eyal

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Speed Review: The Big Data-Driven Business

How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

by Sean Callahan, Russell Glass

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Speed Review: Twitter Is Not a Strategy

Rediscovering the Art of Brand Marketing

by Tom Doctoroff

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Speed Review: Wiser

Getting Beyond Groupthink to Make Groups Smarter

by Cass R. Sunstein, Reid Hastie

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Speed Review: We Are All Weird

by Seth Godin

The Domino Project, 112 pages

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Speed Review: EntreLeadership

20 Years of Practical Business Wisdom from the Trenches

by Dave Ramsey

Howard Books, 320 pages

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Speed Review: Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

by Martin Lindstrom

Crown Business, 304 pages

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Speed Review: The Two-Second Advantage

How We Succeed by Anticipating the Future - Just Enough

by Kevin Maney, Vivek Ranadivé

Crown Business, 256 pages

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Speed Review: Reinvention

How to Make the Rest of Your Life the Best of Your Life

by Brian Tracy

AMACOM, 216 pages

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