Book Reviews

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Speed Review: Talent Magnet

How to Attract and Keep the Best People

by Mark Miller

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Speed Review: Skin in the Game

Hidden Asymmetries in Daily Life

by Nassim Nicholas Taleb

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Speed Review: Microtrends Squared

The New Small Forces Driving Today’s Big Disruptions

by Mark Penn

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Speed Review: The Culture Code

The Secrets of Highly Successful Groups

by Daniel Coyle

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Webinar: How to Think Like a Customer

by Stephen Wunker

In this Soundview Live webinar, How to Think Like a Customer, Stephen Wunker presents a simple concept that can remake how companies approach their markets and guide them through the innovation process.

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Speed Review: Chaos Monkeys

Obscene Fortune and Random Failure in Silicon Valley

by Antonio Garcia Martinez

Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world.

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Speed Review: Pre-Suasion

A Revolutionary Way to Influence and Persuade

by Robert Cialdini

Social psychologist and best-selling author Robert Cialdini shines a light on effective persuasion and reveals that the secret is not in the message itself, but in the key moment before that message is delivered. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary. Cialdini outlines the specific techniques you can use. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”

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Speed Review: Scrappy

A Little Book About Choosing to Play Big

by Terri Sjodin

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Speed Review: Grit

The Power of Passion and Perseverance

by Angela Duckworth

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