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  • Image of How Customers Think
    Image of How Customers Think

    How Customers Think

    Essential Insights into the Mind of the Market

    by Gerald (Jerry) Zaltman

    Why do 80 percent of new products despite the best efforts of market researchers -- through techniques such as focus groups and market surveys -- to predict what customers want. According to Harvard Business School marketing professor Gerald Zaltman, the reason for the failure of traditional market research methods is that they depend on customers consciously knowing what they want and what they will buy. However, customer behavior toward products and brands is often driven by the unconscious, r

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  • Image of Speed Review: Coaching Across Cultures
    Image of Speed Review: Coaching Across Cultures

    Speed Review: Coaching Across Cultures

    New Tools for Leveraging National, Corporate & Professional Differences

    by Philippe Rosinski

    Nicholas Brealey, 306 pages

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  • Image of Speed Review: Final Accounting
    Image of Speed Review: Final Accounting

    Speed Review: Final Accounting

    Ambition, Greed and the Fall of Arthur Andersen

    by Barbara Ley Toffler

    Broadway Books, 273 pages

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  • Image of Speed Review: What’s the Big Idea?
    Image of Speed Review: What’s the Big Idea?

    Speed Review: What’s the Big Idea?

    Creating and Capitalizing on the Best Management Thinking

    by Laurence Prusak, Thomas H. Davenport

    Harvard Business School Press, 229 pages

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