• Image of Webinar: Dollarize It!
    Image of Webinar: Dollarize It!

    by Jeffrey Fox, Richard Gregory

    The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and marketing approaches, they force customers to make financial decisions (how much to spend), based on non-financial arguments (product features and benefits). On this playing field, the company that can show true financial advantage in real dollars and cents wins every time.

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