People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up — and even if they do comply, lingering resentment undermines the relationship... maybe forever.
In this Soundview Live webinar, The 4-Step Method to Real Influence, authors Mark Goulston and John Ullmen reveal a new model for authentic influence — the kind that creates a strong initial connection and survives long after agreement has been reached. Complete with examples of the steps in action and insights from real-world "power influencers," this one-of-a-kind method shows that being straight with everyone means winning for all.
Available: audio recording, video recording, slides, summary of Real Influence
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