In this special edition of Soundview Live, Brogan and Smith, the co-authors of Trust Agents, show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.
Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business's reputation. When you've learned a trust agent's secrets, your words can carry more power and more weight than any PR firm or big corporate marketing department.
The MP3 recording and slides from this event as well as the book summary Trust Agents will be available to download from your Online Library immediately after check-out.