Download a Book Summary for Free!
In this Soundview Live webinar, How to Build a Culture for Market Dominance, Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. He describes the three traits and three practices necessary to create a culture of unrelenting innovation. Spelling out the critical role of culture, Tellis provides illustrative examples of organizations with winning cultures and explores the theory and evidence for each of the six components of culture.
Available: audio recording, video recording