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Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.
In this Soundview Live webinar, How to Build Trust in Sales, Paul Smith identifies the ingredients of the most effective sales stories and offers model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard.
By Stephen M.R. Covey
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