Clear All

Filters

Publication Date

Webinar: How We Relate to People, Products & Companies

Webinar: How We Relate to People, Products & Companies

Webinar: How We Relate to People, Products & Companies

by Chris Malone

We hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? In this Soundview Live webinar, How We Relate to People, Products & Companies, Chris Malone will demonstrate that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support.

What You'll Learn

  • How the social psychology concepts of "warmth" and "competence" apply to the way we perceive and relate to companies and brands.
  • From in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more.
  • How and why we make the choices we do.
  • What it takes for companies and brands to earn and keep our loyalty in the digital age.
Options Qty