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We hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? In this Soundview Live webinar, How We Relate to People, Products & Companies, Chris Malone will demonstrate that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support.