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Webinar: How Authentic Customer Connections Drive Superior Results

Webinar: How Authentic Customer Connections Drive Superior Results

Webinar: How Authentic Customer Connections Drive Superior Results

by Bob Garfield & Doug Levy

If you're still selling goods and services by blanketing the world with advertising, trying to persuade or entertain or flatter consumers into submission, you are doing things all wrong.

In this Soundview Live webinar, How Authentic Customer Connections Drive Superior Results, Bob Garfield and Doug Levy will demonstrate that the currency of the Relationship Era is not awareness, or even quality; it is authenticity. They will describe the four forces that have disrupted the status quo and the how companies need to transform themselves by focusing all relationships around their core purpose.

Available: audio recording, video recording

What You'll Learn

  • About a unique template for shifting from the rapidly deteriorating Consumer Era of mass marketing to the rapidly emerging Relationship Era
  • How businesses can, and must, fundamentally change their relationships with customers, employees, suppliers, investors and all other stakeholders
  • From the data and case histories demonstrating that making a profit is the consequence of understanding your reason for being
  • How to avoid the most common marketing malpractices emerging in the digital world
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