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If you're still selling goods and services by blanketing the world with advertising, trying to persuade or entertain or flatter consumers into submission, you are doing things all wrong.
In this Soundview Live webinar, How Authentic Customer Connections Drive Superior Results, Bob Garfield and Doug Levy will demonstrate that the currency of the Relationship Era is not awareness, or even quality; it is authenticity. They will describe the four forces that have disrupted the status quo and the how companies need to transform themselves by focusing all relationships around their core purpose.
Available: audio recording, video recording