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Webinar: Changing the Sales Conversation

Webinar: Changing the Sales Conversation

Webinar: Changing the Sales Conversation

by Linda Richardson

Purchasing has become a core competency for clients. They evaluate their options against checklists they carefully develop. In this Soundview Live webinar, Changing the Sales Conversation, Linda Richardson helps you understand what is on their checklists and align your solutions with their business and personal priorities to help you win.

To engage clients today you must demonstrate that you know their world and that you are prepared with insights and ideas to add to what they already know. Richardson gives you five clear strategies and tools to help you do just that. You will create and shape opportunities, prepare and probe in an entirely new way, gain client consensus, and use sales process and tools to guide and accelerate closing.

What You'll Learn

  • Futuring to prepare for and anticipate customer needs.
  • Heat-mapping to use insights to focus and engage customers.
  • Value-tracking to connect your solutions to business outcomes and ROI.
  • Phasing to use sales process to forecast accurately and close.
  • Linking to reassert heart and trust into your sales conversations.
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