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  • Image of Webinar: How to Build a Culture for Market Dominance
    Image of Webinar: How to Build a Culture for Market Dominance

    by Gerard Tellis

    In this Soundview Live webinar, How to Build a Culture for Market Dominance, Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. He describes the three traits and three practices necessary to create a culture of unrelenting innovation. Spelling out the critical role of culture, Tellis provides illustrative examples of organizations with winni

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