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Upcoming Webinar:

Carol Sanford webinar 

The Responsible Entrepreneur
Date: Thursday, July 24th
Time: 12:00 PM ET
Speaker: Carol Sanford

In this Soundview Live webinar, The Responsible Entrepreneur, Carol Sanford offers a blueprint for a new kind of business leadership, describing the means by which any entrepreneur can pursue a higher order of work.

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Archived Webinars:

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  • Image of Webinar: The Better Mousetrap

    Webinar: The Better Mousetrap

    by Simon Pont
    Item #: CNF0114D
    In this Soundview Live webinar, The Better Mousetrap, Simon Pont gives readers an accessible, provocative and insightful glimpse into the brand and advertising strategies of some of the world's leading companies. From Google to the BBC, Apple to Nike, McDonalds to Cadbury, Simon provides expert critique on how and why certain brands succeed in a world being redefined by digital media.
    From: $69.00
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  • Image of Webinar: Harnessing the Power of Word of Mouth

    Webinar: Harnessing the Power of Word of Mouth

    by Paul Rand
    Item #: CNF1113B
    In this Soundview Live webinar, Harnessing the Power of Word of Mouth, Paul Rand, the founder of one of today's most successful digital and social marketing firms, will reveal how customer recommendations in the digital space have radically transformed the way people buy--which means you need to come up with new methods to reach customers and improve your products.
    From: $69.00
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  • Image of Webinar: How to Capture New Markets

    Webinar: How to Capture New Markets

    by Stephen Wunker
    Item #: CNF0112B
    In this Soundview Live webinar, How to Capture New Markets, world-renowned business strategist Stephen Wunker guides you through the process of creating counter-intuitive strategies that will lead to success in capturing new markets, such as treating competitors as collaborators, timing market entry and targeting narrow niches before big customer segments.
    From: $69.00
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  • Image of Webinar: The Future of the Free Offer

    Webinar: The Future of the Free Offer

    by Chris Anderson
    Item #: CNF0110A
    In this Soundview Live webinar, Chris Anderson, author of Free, makes the case that the most effective price can be no price at all. He illustrates how savvy businesses are raking it in with indirect routes from product to revenue with such models as cross-subsidies (giving away a DVR to sell cable service) and freemiums (offering Flickr for free while selling the superior FlickrPro to serious users). Although a concept not without opponents including Malcolm Gladwell, this concept is working we
    From: $69.00
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  • Image of Webinar: Today's Marketing Mess and How to Fix It

    Webinar: Today's Marketing Mess and How to Fix It

    by Jack Trout
    Item #: CNF0109A
    Using Robert Updegraff’s classic book The Story of a Successful Business Man as a stepping off point, Trout brings us back to the reality of what really makes marketing work. He calls us back to the obvious, and away from complexity, gimmicks and "clever" marketing ideas. In the process of stating the obvious, his criticism of advertisers, marketers, researchers, big company strategies and Wall Street pressures doesn’t make him any friends. Trout calls marketers back to searching for that simpl
    From: $69.00
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  • Image of Webinar: Get Your Marketing in Sync

    Webinar: Get Your Marketing in Sync

    by Seth Godin
    Item #: CNF0308A
    In the last ten years, the Internet and radical changes in media have provided marketers everywhere with a toolbox that allows them to capture attention with seemingly little effort, planning, or cash. People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. The dream is simple: "If we can just add enough of [today’s hot topping], everything will take care of itself." Most of the time, despite all the hype, organizations fail when they try to use this scatters
    From: $69.00
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  • Image of Webinar: Differentiate or Die

    Webinar: Differentiate or Die

    by Jack Trout
    Item #: CNF0803A
    This webinar from Soundview features the marketing expertise of Jack Trout, as presented in Differentiate or Die, and related books by Mr. Trout. Business today has become a battle of brands. In just about every category, you have an endless choice: Dog food has 180 brands. Water has 50 brands. If you need a cough or cold remedy there are 134 brands. In this environment you must supply a reason to buy yours over the many others. This is why a point of difference is the cornerstone of a
    From: $69.00
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  • Image of Webinar: How Latecomers Can Grow to Dominate New Markets

    Webinar: How Latecomers Can Grow to Dominate New Markets

    by Peter N. Golder, Gerard Tellis
    Item #: CNF0902A
    This webinar from Soundview features the research of Gerard Tellis and Peter Golder as presented in their recent book Will and Vision. Drs. Tellis and Golder debunk the "pioneering" or "first mover" business theory that the organization that enters the market first will dominate that market. Historical research and current examples lend credence to the speakers’ proposition that anyone can take on the current leader and win the market. Two intangibles that every successful market invader has
    From: $69.00
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Download this Webinar for Free

How to Lead Every Time You Speak

with Judith Humphrey

In this Soundview Live webinar, Judith Humphrey puts communication squarely at the center of leadership, and shows you how to lead when you speak. She provides a template for speaking as a leader every time you interact with others, called The Leadership Model.


Free Webinar by Judith Humphrey

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