Upcoming Webinar:

Tipping Sacred Cows
Date: Tuesday, June 25th
Time: 12:00 PM ET
Speaker: Jake Breeden

In this webinar author Jake Breeden reveals how leaders - and anyone in the workplace - can overcome dangerous behaviors that are most often recognized as virtues.

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Archived Webinars:

Webinar: How to Capture New Markets

by Stephen Wunker

Item #: CNF0112B

In this Soundview Live webinar, How to Capture New Markets, world-renowned business strategist Stephen Wunker guides you through the process of creating counter-intuitive strategies that will lead to success in capturing new markets, such as treating competitors as collaborators, timing market entry and targeting narrow niches before big customer segments.

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Webinar: The Future of the Free Offer

by Chris Anderson

Item #: CNF0110A

In this Soundview Live webinar, Chris Anderson, author of Free, makes the case that the most effective price can be no price at all. He illustrates how savvy businesses are raking it in with indirect routes from product to revenue with such models as cross-subsidies (giving away a DVR to sell cable service) and freemiums (offering Flickr for free while selling the superior FlickrPro to serious users). Although a concept not without opponents including Malcolm Gladwell, this concept is working we

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Webinar: Today's Marketing Mess and How to Fix It

by Jack Trout

Item #: CNF0109A

Using Robert Updegraff’s classic book The Story of a Successful Business Man as a stepping off point, Trout brings us back to the reality of what really makes marketing work. He calls us back to the obvious, and away from complexity, gimmicks and "clever" marketing ideas. In the process of stating the obvious, his criticism of advertisers, marketers, researchers, big company strategies and Wall Street pressures doesn’t make him any friends. Trout calls marketers back to searching for that simpl

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Webinar: Get Your Marketing in Sync

by Seth Godin

Item #: CNF0308A

In the last ten years, the Internet and radical changes in media have provided marketers everywhere with a toolbox that allows them to capture attention with seemingly little effort, planning, or cash. People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. The dream is simple: "If we can just add enough of [today’s hot topping], everything will take care of itself." Most of the time, despite all the hype, organizations fail when they try to use this scatters

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Webinar: Differentiate or Die

by Jack Trout

Item #: CNF0803A

This webinar from Soundview features the marketing expertise of Jack Trout, as presented in Differentiate or Die, and related books by Mr. Trout. Business today has become a battle of brands. In just about every category, you have an endless choice: Dog food has 180 brands. Water has 50 brands. If you need a cough or cold remedy there are 134 brands. In this environment you must supply a reason to buy yours over the many others. This is why a point of difference is the cornerstone of a

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Webinar: How Latecomers Can Grow to Dominate New Markets

by Peter N. Golder, Gerard Tellis

Item #: CNF0902A

This webinar from Soundview features the research of Gerard Tellis and Peter Golder as presented in their recent book Will and Vision. Drs. Tellis and Golder debunk the "pioneering" or "first mover" business theory that the organization that enters the market first will dominate that market. Historical research and current examples lend credence to the speakers’ proposition that anyone can take on the current leader and win the market. Two intangibles that every successful market invader has

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