Archived Webinars:

Drawing on case studies, James Champy, author of Inspire!, shows how to keep customers coming back and reveals how to define a consistent value proposition about which your customers will become—and stay—passionate. You’ll learn how to engage a new generation of customers who value transparency and authenticity above all, how to reinvigorate a company in the face of brutally tough competition and how to go beyond mere marketing campaigns to lead crusades that customers will want to join.