by Clayton M. Christensen
Item #:
CNF0709A
Disruptive innovation, a term of art coined by Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves ‘up market’, eventually displacing established competitors. Christensen, author of The Innovator’s Prescription, has since applied this principle to business, health care and education, providing enormous insight into what companies and organizations need to do to move off the ...
From: $69.00
Buy Now!