by Arkadi Kuhlmann
Item #:
CNF0409A
Arkadi Kuhlmann, founder of ING Direct and author of The Orange Code, recounts the story of the launch and growth of this 20 million-customer company. In the process he discusses his unconventional approach to business strategy, leadership, and management. The idea of a business as a cause, with a brand as its constitution, is explored through a conversation with Soundview’s editors and listeners. Kuhlmann shows how innovation linked to a lived set of values and an uncompromising focus on the c
From: $69.00
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