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To sustain a competitive advantage in today’s "Copycat Economy," you must break from the pack. Companies that break from the pack take customers far beyond mere satisfaction. These companies tend to go beyond the mission statement to a "higher cause." They build a pipeline of cool, compelling products and always manage to stay way ahead of their industries. In this Soundview audio conference, Oren Harari provides advice and tips for competing in a Copycat Economy, including how to different