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Gerard Tellis webinar

How to Build a Culture for Market Dominance
Date: Wednesday, May 29th
Time: 12:00 PM ET
Speaker: Gerard Tellis

In this webinar Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness.

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  • Image of Webinar: How to Turn Customers from Detractors into Advocates

    Webinar: How to Turn Customers from Detractors into Advocates

    by Fred Reichheld
    Item #: CNF0906A
    Loyalty expert Fred Reichheld explains how to turn customers into promoters who generate good profits and true, sustainable growth. The key: one simple question that tracks promoters and detractors and produces a clear, easy-to-understand measure of an organization’s performance in its customers’ eyes. A Bain & Company analysis shows that sustained value creators — companies that achieve long-term profitable growth — have Net Promoter Scores two times higher than the average company. And NPS (SM
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