Webinars

  • Image of Webinar: How to Turn Customers from Detractors into Advocates
    Image of Webinar: How to Turn Customers from Detractors into Advocates

    by Fred Reichheld

    Loyalty expert Fred Reichheld explains how to turn customers into promoters who generate good profits and true, sustainable growth. The key: one simple question that tracks promoters and detractors and produces a clear, easy-to-understand measure of an organization’s performance in its customers’ eyes. A Bain & Company analysis shows that sustained value creators — companies that achieve long-term profitable growth — have Net Promoter Scores two times higher than the average company. And NPS (SM

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