Upcoming Webinar:


How to Think Like the Customer
Date: Wednesday, November 2
Time: 12:00 PM ET
Speaker: Stephen Wunker

In this Soundview Live webinar, How to Think Like the Customer, Stephen Wunker presents a simple concept that can remake how companies approach their markets and guide them through the innovation process.

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Archived Webinars:

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  • Image of Webinar: How to Turn Customer Value into Company Profits

    Webinar: How to Turn Customer Value into Company Profits

    by Donald Lehmann, Sunil Gupta
    Item #: CNF0106A
    Customers are important assets of any company — this is not a novel thought. How many books do you have on how to attract customers, satisfy customers, delight customers, engage them, keep them, be friendly to them, train your people to deal with them — the list goes on and on. Yet, do you know, in explicit, dollars-and-cents terms, what value your customers bring to your business? Gupta and Lehmann recognize the difficulties in finding and explaining the tangible impact of your efforts to attr
    From: $69.00
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