Webinars

  • Image of Webinar: Today's Marketing Mess and How to Fix It
    Image of Webinar: Today's Marketing Mess and How to Fix It

    by Jack Trout

    Using Robert Updegraff’s classic book The Story of a Successful Business Man as a stepping off point, Trout brings us back to the reality of what really makes marketing work. He calls us back to the obvious, and away from complexity, gimmicks and "clever" marketing ideas. In the process of stating the obvious, his criticism of advertisers, marketers, researchers, big company strategies and Wall Street pressures doesn’t make him any friends. Trout calls marketers back to searching for that simpl

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