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  • Image of Webinar: How? Now. Purple Cow
    Image of Webinar: How? Now. Purple Cow

    by Seth Godin

    "The old rule was: Create safe, ordinary products and combine them with great marketing. The new rule is: Create remarkable products that the right people seek out." Left and right, brands are competing for consumer attention. And most are failing because they simply blend in. Geared for mass appeal, most brands are so inoffensive, they are bland, boring and mundane. So how do you get your brand, your product, your service front and center in your customer’s mind? You make it so remarkable it i

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