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  • Image of Webinar: Cultural Transformations: Lessons of Leadership and Corporate Reinvention
    Image of Webinar: Cultural Transformations: Lessons of Leadership and Corporate Reinvention

    by John Mattone

    In this Soundview Live webinar John Mattone provides information on leadership development and cultural transformation through an exclusive look into the minds of fourteen CEOs from top organizations.

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  • Image of Webinar: Delivering World-Class Customer Service
    Image of Webinar: Delivering World-Class Customer Service

    by Joseph Michelli

    In this Soundview Live webinar Joseph Michelli reveals how Mercedes-Benz USA launched a multi-year program to elevate their customer experience--even though their product was already "best in class," how they activated people, improved processes, and deployed technology to emotionally engage customers, and how the Mercedes-Benz approach can jump-start any customer-driven business?by accelerating your commitment to the customer experience.

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  • Image of Webinar: Differentiate or Die
    Image of Webinar: Differentiate or Die

    by Jack Trout

    This webinar from Soundview features the marketing expertise of Jack Trout, as presented in Differentiate or Die, and related books by Mr. Trout. Business today has become a battle of brands. In just about every category, you have an endless choice: Dog food has 180 brands. Water has 50 brands. If you need a cough or cold remedy there are 134 brands. In this environment you must supply a reason to buy yours over the many others. This is why a point of difference is the cornerstone of a

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