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Upcoming Webinar:

Gerard Tellis webinar

How to Build a Culture for Market Dominance
Date: Wednesday, May 29th
Time: 12:00 PM ET
Speaker: Gerard Tellis

In this webinar Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness.

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Archived Webinars:

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  • Image of Webinar: Differentiate or Die

    Webinar: Differentiate or Die

    by Jack Trout
    Item #: CNF0803A
    This webinar from Soundview features the marketing expertise of Jack Trout, as presented in Differentiate or Die, and related books by Mr. Trout. Business today has become a battle of brands. In just about every category, you have an endless choice: Dog food has 180 brands. Water has 50 brands. If you need a cough or cold remedy there are 134 brands. In this environment you must supply a reason to buy yours over the many others. This is why a point of difference is the cornerstone of a
    From: $69.00
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