Upcoming Webinar:

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How to Build Trust in Sales
Date: Tuesday, October 4
Time: 12:00 PM ET
Speaker: Paul Smith

In this Soundview Live webinar, How to Build Trust in Sales, Paul Smith identifies the ingredients of the most effective sales stories and offers model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard.

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  • Image of Webinar: Differentiate or Die

    Webinar: Differentiate or Die

    by Jack Trout
    Item #: CNF0803A
    This webinar from Soundview features the marketing expertise of Jack Trout, as presented in Differentiate or Die, and related books by Mr. Trout. Business today has become a battle of brands. In just about every category, you have an endless choice: Dog food has 180 brands. Water has 50 brands. If you need a cough or cold remedy there are 134 brands. In this environment you must supply a reason to buy yours over the many others. This is why a point of difference is the cornerstone of a
    From: $69.00
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