Webinars

  • Image of Webinar: Converging Online and Offline Strategies
    Image of Webinar: Converging Online and Offline Strategies

    by Jerry Wind

    This audio conference from Soundview and Wharton Executive Education features the marketing expertise of Jerry Wind, as presented in Convergence Marketing, a book he co-authored with Vijay Mahajan and Robert Gunther, published by Financial Times/Prentice Hall. Today’s consumers are hybrid shoppers, using online and offline strategies together to make buying decisions. Converging Online and Offline Strategies will show you how to blend the online and offline functions of your organizati

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