Archived Webinars:

This webinar from Soundview features the research of Gerard Tellis and Peter Golder as presented in their recent book Will and Vision. Drs. Tellis and Golder debunk the "pioneering" or "first mover" business theory that the organization that enters the market first will dominate that market. Historical research and current examples lend credence to the speakers’ proposition that anyone can take on the current leader and win the market. Two intangibles that every successful market invader has