Webinar: Transforming a Small Idea into a Big Brand

by Catherine Kaputa

Webinar: Transforming a Small Idea into a Big Brand
Item #: CNF0712E

Successful companies of all types begin with three things: an entrepreneur (or intrapreneur), a winning idea and a smart brand strategy.

In this Soundview Live webinar, Transforming a Small Idea into a Big Brand, Catherine Kaputa provides mini case histories of dozens of US and international brands to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Packed with leading edge social media and marketing techniques, the webinar teaches everyone from start-up entrepreneurs to seasoned professionals how to leverage every asset and pursue every opportunity to transform your small idea into a big brand.

Available: audio recording, video recording

  • How to narrow the focus of your product or service.
  • How to competitively position your product in the marketplace.
  • How to create a standout company personality, look and feel.
  • How to position yourself as superior to the competition.
Options Sku # Price Quantity
  • Format:
    Video, MP3
CNF0712E $69.00  

Generic

  • Summary Release Date: July 2012