Webinar: How to Succeed in the World of m-Commerce

In this Soundview Live webinar, How to Succeed in the World of m-Commerce, Chuck Martin defines the implications, strategies and tactics to survive and thrive in business in a world gone mobile. He links the technological developments to the behavioral changes that go hand-in-hand and reveals the unexpected aspects of the coming changes in mobile, preparing marketers and businesspeople for what lies just around the corner. The world has gone mobile and it is about to change everything!

The audio recording, video recording, and slides will be available to listen to or download from your Online Library immediately after check-out.

• What distinguishes the smartphone as the game-changer among other developments.
• What makes a company a "mobile innovator."
• How smaller companies can use "the third screen" to catch up with larger competitors.
• What behavior changes define the "untethered consumer."
• How inbound marketing factors into the new mobile climate.