Webinar: Business Success in the Worthiness Era

Laurie Bassi and her coauthors believe that we are entering a more hopeful economic era they call the "Worthiness Era", and it in, the good guys are poised to win.

In this Soundview Live webinar, Bassi and coauthor Ed Frauenheim explain how this new era results in a convergence of forces, ranging from the explosion of online information sharing to the emergence of the ethical consumer and the arrival of civic-minded Millennials. You will learn how to tell who the "good guys" are, and how your company can become one.

The audio recording, video recording, slides, and a summary of Good Company will be available to listen to or download from your Online Library immediately after check-out.

• The four imperatives that are coming together to usher in this new era.
• The factors that go into the "worthiness" ranking of companies.
• The difference between "employer", "seller" and "steward" companies.
• How to make sure your company is ranked as worthy of consumers' attention.