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The source of the most powerful form of marketing — word of mouth — is within the walls of every company. It's called loyalty, and successful leaders know its value.
In this Soundview Live webinar, Building Employee, Customer and Brand Loyalty, Dianne M. Durkin shows you how to build a loyalty-driven organization from the inside out, based on this deceptively simple formula: Employee loyalty drives customer loyalty, which drives brand loyalty.
She outlines the five essential steps to building THE LOYALTY FACTOR process, show CEOs and mid-level managers how they can make or break a loyalty initiative, and provide a guide for managing in times of large-scale change or crisis.
Available: audio recording, video recording.