Webinar: Building Employee, Customer and Brand Loyalty

Webinar: Building Employee, Customer and Brand Loyalty

Webinar: Building Employee, Customer and Brand Loyalty

by Dianne Durkin

The source of the most powerful form of marketing — word of mouth — is within the walls of every company. It's called loyalty, and successful leaders know its value.

In this Soundview Live webinar, Building Employee, Customer and Brand Loyalty, Dianne M. Durkin shows you how to build a loyalty-driven organization from the inside out, based on this deceptively simple formula: Employee loyalty drives customer loyalty, which drives brand loyalty.

She outlines the five essential steps to building THE LOYALTY FACTOR process, show CEOs and mid-level managers how they can make or break a loyalty initiative, and provide a guide for managing in times of large-scale change or crisis.

Available: audio recording, video recording.

What You'll Learn

  • How to create an environment that inspires passion for the brand and company loyalty.
  • How to encourage employees to help craft and become invested in the company's vision and values.
  • How to Translate organizational values into superior products, customer service, and corporate profits.
  • How to create allegiance and translate it into bottom-line results.
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