Technology

This author says you must capitalize on your technology to beat your competitors, then tells you how to do it. He starts with an example. Sneakers used to be inexpensive shoes. Today, due to the technology used in their manufacture, they come in dozens of styles, colors, and materials, with inflatable air bladders and gel inserts. And they're expensive. Start by searching for ways to solve your customers' problems. then decide what technology you need and how you'll apply it. Then exploit all op