Technology

Viral Loop

by Adam L. Penenberg

Item #: 3211

Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay and Twitter are prime examples of what journalist Adam Penenberg calls a “viral loop” –– to use it, you have to spread it. All kinds of businesses –– from the smallest start-ups to nonprofit organizations to the biggest multinational corporations –– can use the paradigm-busting power of viral loops to enable their business through technology.

From: $8.50
Buy Now!
Trust Agents

by Chris Brogan, Julien Smith

Item #: 3208

Trust agents aren’t necessarily marketers or salespeople; they’re digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business’s reputation. This book will show you how to build profitable relationships with trust agents, or become one yourself.

From: $8.50
Buy Now!
The Search

by John Battelle

Item #: 2811

In The Search, journalist and Wired co-founder John Battelle reveals exactly how Google triumphed over its rivals. He also digs into the big picture of how search engines are changing the way we shop, find entertainment, screen potential dates, hunt for jobs, and do just about everything else. This summary draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google co-founders Larry Page and Sergey Brin, CEO Eric Schmidt, and many

From: $8.50
Buy Now!

The E-Commerce Arsenal

by Alexis D. Gutzman

Item #: 2318

Gutzman has put together a tool box containing the 12 must-have technologies you need to master to establish a successful company website.

From: $8.50
Buy Now!
How Digital Is Your Business?

by David J. Morrison, Adrian J. Slywotzky

Item #: 2309

Being digital is more than setting up a separate e-business or wiring your employees, write the authors. It means developing a business model that creates and captures profits in new ways.

From: $8.50
Buy Now!
e-Profit

by Peter S. Cohan

Item #: 2223

Cohan addresses both Internet skeptics and believers, offering tips and tactics that allow you to first identify the areas of your business processes that can be transformed by e-commerce technology, then create and implement a plan to make the technology work for you.

From: $8.50
Buy Now!

The Clickable Corporation

by J Russell Gates, Douglas Armstrong, Jonathan Rosenoer

Item #: 2125

The authors identify and explain eight "value propositions" that companies can offer their customers through the web: information, choice, convenience, customization, savings, community, entertainment and trust. In-depth case studies show how companies are offering these value propositions.

From: $9.50
Buy Now!
Business @ the Speed of Thought

by Bill Gates

Item #: 2120

Information flow -- getting the right information to the right people at the right time -- is the “lifeblood” of any business, says Microsoft founder Gates. In this summary, he shows how to maintain this flow through a “digital nervous system” -- a single integrated digital infrastructure that uses digital tools as diverse as the Internet, PCs, computer networks, and specialized software to connect every component, every facet of your organization.

From: $9.50
Buy Now!
TechnoLeverage

by F Michael Hruby

Item #: 2104

This author says you must capitalize on your technology to beat your competitors, then tells you how to do it. He starts with an example. Sneakers used to be inexpensive shoes. Today, due to the technology used in their manufacture, they come in dozens of styles, colors, and materials, with inflatable air bladders and gel inserts. And they're expensive. Start by searching for ways to solve your customers' problems. then decide what technology you need and how you'll apply it. Then exploit all op

From: $9.50
Buy Now!