The Giants of Sales

Sales theories come and sales theories go, but nothing beats learning from the original masters. The Giants of Sales introduces readers to the techniques developed by four legendary sales giants – Dale Carnegie, John Patterson, Elmer Wheeler and Joe Girard – and offers concrete examples of how they still work in the 21st century.

• How to tap into the power of the selling methods spurred by these sales pioneers.
• The difference between linguistic approaches and tactical methods.
• How process-oriented sales methods can improve sales.
• How to make some of the most powerful ideas in the history of selling work for you.