Book Summaries

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The New Positioning

The Latest on the World's #1 Business Strategy

The New Positioning
Item #: 1804

To win over the hearts and minds of consumers, you must position your product or service by creating a clear, specific image and context for it. Trout shows the ins and outs of positioning your product and repositioning it when sales skid.

Options Sku # Price Quantity
  • Format:
    Hard Copy
 PSM1804 $9.50  

Generic

  • Summary Release Date: February 1996

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