In this eye-opening follow-up to The New Rules of Marketing and PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps in this executive book summary of Real-Time Marketing and PR.
In this summary of Real-Time Marketing & PR, you will learn:
- How to develop a business culture that encourages speed over sloth.
- How to crowdsource product development, naming and even marketing materials.
- How to engage reporters to shape stories as they are being written.
- How to deploy technology to instantly engage with customers and buyers.