Book Summaries

Subject

Competency

Content Type

Publication Date

Outside Innovation

How Your Customers Will Co-Design Your Company's Future

Outside Innovation
Item #: 2912

Innovation is what keeps companies at the top of their fields, and Seybold shows that the best way for companies to do this is to involve passionate customers in every aspect of their product and service design.

  • The keys to unleashing customer innovation.
  • The roles that you should enlist your customers to play in your organization.
  • How to begin building a customer-centric culture in your organization.
  • The benefits of promoting and leveraging open source development.
Options Sku # Price Quantity
  • Format:
    PDF, MP3, HTML, eBook, Palm
 ESM2912 $8.50  
  • Format:
    Hard Copy
 PSM2912 $9.50  
  • Format:
    CD
 ACD0507 $14.00  

Generic

  • Summary Release Date: May 2007

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