Book Summaries

Subject

Competency

Content Type

Publication Date

Meatball Sundae

Is Your Marketing Out of Sync?

Meatball Sundae
Item #: 3009

Godin’s latest book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than 5 million who don’t. Godin doesn’t pretend that it’s easy to get your products, marketing messages and internal systems in sync. But he’ll definitely convince you that it’s worth the effort.

  • What works these days, what doesn't and what to do about it.
  • How to use the foundations of New Marketing to support your offering.
  • How to reinvent your entire organization, products and marketing approach.
  • How to become an organization that thrives because of New Marketing.
Options Sku # Price Quantity
  • Format:
    PDF, MP3, HTML, eBook, Palm
 ESM3009 $8.50  
  • Format:
    Hard Copy
 PSM3009 $9.50  
  • Format:
    Enhanced CD
 ACD0408 $14.00  

Generic

  • Summary Release Date: April 2008

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