Marketing
A complete listing of Soundview's marketing-related executive book summaries and archived webinars.
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by Chuck Martin
Item #:
3327
The Third Screen defines the strategies and tactics businesses will need in a world gone mobile. Marketers and businesspeople who don't understand the untethered consumer risk becoming obsolete. This breakthrough book links the technological developments of m-commerce to the behavioral changes that accompany them, and reveals how key mobile innovators are becoming the mobile platform providers of the future.
From: $8.50
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by Chuck Martin
Item #:
CNF0811C
In this Soundview Live webinar, How to Succeed in the World of m-Commerce, Chuck Martin defines the implications, strategies and tactics to survive and thrive in business in a world gone mobile. He links the technological developments to the behavioral changes that go hand-in-hand and reveals the unexpected aspects of the coming changes in mobile, preparing marketers and businesspeople for what lies just around the corner. The world has gone mobile and it is about to change eve
From: $59.00
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by Guy Kawasaki
Item #:
3319
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships, converts hostility into civility and changes skeptics into believers. This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss.
From: $8.50
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by Guy Kawasaki
Item #:
CNF0911A
In this Soundview Live webinar, Guy Kawasaki digs into the question of how we can influence others without moral compromise — what he calls "Enchantment". He lays a foundation by discussing the pillars of enchantment: likability, trustworthiness and a great cause.
From: $59.00
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by Tim Brown
Item #:
33BS06
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking‚ the collaborative process by which the designer's sensibilities and methods are employed to match people's needs with what is technically feasible...
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by David Meerman Scott
Item #:
3310
In this eye-opening follow-up to The New Rules of Marketing & PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps in this executive book summary of Real-Time Marketing & PR.
From: $8.50
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by Renée Mauborgne, W. Chan Kim
Item #:
FBR0707A
A Soundview Featured Book Review
How would your business perform if it didn't have any competitors? There are companies who accomplish this feat and in Blue Ocean Strategy, authors W. Chan Kim and Renée Mauborgne instruct executives on how to find these markets. Readers will learn about the ways to create uncontested market space via examples from some of the most notable companies of the past 30 years.
From: $5.00
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by Robert H. Bloom
Item #:
3230
Customers no longer care where or from whom they buy, which puts buyers in control of the entire purchase progression. Business strategy expert Robert Bloom identifies four decisive customer moments as part of a customer-centric solution in order to think like a buyer, deliver the benefits buyers want and ultimately achieve profitable growth.
From: $8.50
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by Rick Barrera
Item #:
32BS10
The old cliché in business is that smart companies underpromise and overdeliver. But in a crowded marketplace, underpromising is a one-way ticket to oblivion. In Overpromise and Overdeliver, Rick Barrera shows that today's most successful companies master Touchpoint Branding — the art of making sure that every point of contact between a company and its customers is well executed and fulfills an over-the-top brand promise.
From: $8.50
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