Summary Store

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Marketing

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  • Image of Webinar: Lead With Your Customer

    Webinar: Lead With Your Customer

    by Mark David Jones, J. Jeff Kober
    Item #: CNF0810B
    In this Soundview Live webinar, you will learn in a very practical way how to start with your customer and focus the right effort on the right things to achieve world-class results. Mark Jones and Jeff Kober present their leadership model through the lens of your customer — both internally, as you engage your employees (your organization's culture), and externally, as you engage your customers (building your brand).
    From: $39.95
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  • Image of Trade-Off

    Trade-Off

    by Kevin Maney
    Item #: 3222
    Kevin Maney shows how conflicting forces determine the success, or failure, of new products and services in the marketplace. Almost every decision consumers make involves a trade-off between fidelity and convenience — between the products we love and the products we need.
    From: $8.50
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  • Image of Shopper Marketing

    Shopper Marketing

    by Ville Maila, Markus Ståhlberg
    Item #: 3214
    Edited by two respected practitioners, Shopper Marketing will show you how to make the most of shopper marketing. The book is comprised of articles written by 35 experts from around the world, and it provides practical advice regarding shopper needs and trends, retail environments, effective packages and much more.
    From: $8.50
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  • Image of Repositioning

    Repositioning

    by Steven Rivkin, Jack Trout
    Item #: 3212
    Jack Trout’s latest book shows you how to adapt, compete –– and succeed –– in today’s overcrowded marketplace. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change and Crisis.
    From: $8.50
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  • Image of Be Different or Be Dead

    Be Different or Be Dead

    by Roy Osing
    Item #: 31LTFS
    Osing, a leading senior executive in the Canadian telecommunications industry, shares strategies he has personally developed and executed for immunizing an organization against performance decline and business failure. This is an invaluable resource for any leader seeking to create a competitive edge for his or her organization and build long-term success.
    From: $8.50
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  • Image of Free

    Free

    by Chris Anderson
    Item #: 3202
    In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never happened before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival.
    From: $8.50
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  • Image of Webinar: The Future of the Free Offer

    Webinar: The Future of the Free Offer

    by Chris Anderson
    Item #: CNF0110A
    In this Soundview Live webinar, Chris Anderson, author of Free, makes the case that the most effective price can be no price at all. He illustrates how savvy businesses are raking it in with indirect routes from product to revenue with such models as cross-subsidies (giving away a DVR to sell cable service) and freemiums (offering Flickr for free while selling the superior FlickrPro to serious users). Although a concept not without opponents including Malcolm Gladwell, this concept is working we
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  • Image of Trust Agents

    Trust Agents

    by Chris Brogan, Julien Smith
    Item #: 3208
    Trust agents aren’t necessarily marketers or salespeople; they’re digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business’s reputation. This book will show you how to build profitable relationships with trust agents, or become one yourself.
    From: $8.50
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  • Image of Webinar: How to Tap into the Power of Social Networks

    Webinar: How to Tap into the Power of Social Networks

    by Chris Brogan, Julien Smith
    Item #: CNF1209A
    In this special edition of Soundview Live, Brogan and Smith, the co-authors of Trust Agents, show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who
    From: $39.95
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