Know-How

This summary explores what every executive must know to manage today’s environmental challenges. Based on the authors’ years of experience and hundreds of interviews with corporate leaders around the world, the book shows how companies generate lasting value by building environmental thinking into their business strategies.

• Why these know-hows must be put at the core of what business leaders do every day.
• How these competencies can be mastered as the basis for future success.
• How to use a holistic approach to lead an organization.
• How to shape your value proposition so it fits with the changing external landscape in a way that delivers on your moneymaking aspirations.
• Ways to deal with forces outside your control.
• Why the ability to listen is essential when confronting specialinterest groups.