A Sense Of Urgency

While most companies believe change happens by making people think differently, that isn’t the case. Instead, according to John Kotter and Dan Cohen, change happens when you make people feel differently. You have to appeal more to the heart than the mind. The authors offer a new dynamic — the “see-feel-change” dynamic that fuels action by showing people potent reasons for change that spark their emotions. Built around the eight steps of change first introduced in Kotter’s bestseller...

Harvard's Kotter simplifies the messy, complex process of corporate change. He provides a blueprint for the steps you need to take whether your change is a restructuring, reengineering project, or cultural renewal. This is the last word on managing change.