Wikinomics

Using the collaborative-software “wiki” concept as their theme, the authors address how the Internet’s social network offers new, decentralized ways to produce content, goods, services and profit.

• The weapons of mass collaboration and how to use them in your organization.
• How technology, demographics and global economics are converging for the first Category 6 business revolution.
• The "ideagoras" that are becoming marketplaces for ideas, innovations and uniquely qualified minds.
• Why consumers are becoming prosumers, and how customers are becoming co-innovators.
• How sharing and peer production will replace traditional ways of conducting business.
• How to live in the new "wiki workplace."