The Third Screen defines the strategies and tactics businesses will need in a world gone mobile. Marketers and businesspeople who don't understand the untethered consumer risk becoming obsolete. This breakthrough book links the technological developments of m-commerce to the behavioral changes that accompany them, and reveals how key mobile innovators are becoming the mobile platform providers of the future.
In this summary of The Third Screen, you will learn:
- How brands are partnering with mobile startups to change the face of marketing as we know it.
- How the age of the smartphone is redefining the role of the consumer.
- How marketers must do more than send out a mass ad and hope for the best.
- How to stay relevant to your customers as they go about their lives.