Common Purpose

In this groundbreaking book, business and management expert Joel Kurtzman tackles the central question of leadership. What is common purpose? Common purpose is rarely achieved, but when a leader is able to bring it about, the results are outsized, measurable and inspiring.

• How excellent leaders create a feeling of "we" among the members of their group, team or organization.
• How to get people to do the right thing on their own and then get them to do it again.
• How to build a common purpose in a world besieged by failures of leadership.
• How to create sustainable, healthy organizations.