2009 Summaries
Summaries of the best business books from 2009
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by Shel Holtz, Phil Baker
Item #:
3107
Tactical Transparency provides a methodology that will help organizations create their own unique plans to bring greater authenticity to their companies and brands. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to customers and employees.
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by Geoff Colvin
Item #:
3106
What’s the real solution to the mystery of high performance? According to distinguished journalist Geoff Colvin, what really makes all the difference is a highly specific kind of effort, what he calls “deliberate practice.” It’s difficult. It hurts. But more of it equals better performance. Tons of it equals great performance.
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by Aaron Bartels, Greg Alexander, Mike Drapeau
Item #:
3105
Comparing a sales force to those of relevant peers leads to many opportunities to improve performance. Making the Number will show you and your sales team how to crush the competition. The authors take readers through their five-step methodology, showing how to select metrics; gather, compute, and compare external and internal data; and then actually use the data. Whether you’re a sales rep, a manager, or a CEO, this book will show you a better way to make your number.
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by Guy Kawasaki
Item #:
3104
For a quarter of a century, Guy Kawasaki –– entrepreneur, evangelist, venture capitalist, blogger and guru –– has cast an irreverent eye on the dubious trends, sketchy theories, crackpot jargon, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they’ve made is the Last Big Mistake. Reality Check is Kawasaki’s all-in-one guide for starting and operating great organizations - ones that stand
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by Michelle Donovan, Ivan Misner
Item #:
3103
It is true that there are some people who are better connected than others. That means that “connecting” is a skill that can be acquired. This book will help you develop your networking skills, increase your connections, and become part of the roughly 29 percent of people who are, in fact, separated from the rest of the world by just six degrees.
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by Jack Trout
Item #:
3102
In this summary, marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimization, marketers should be searching for that simple, obvious differentiating idea.
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by Geoff Smart, Randy Street
Item #:
3101
In this book Geoff Smart and Randy Street provide a simple, practical and effective solution for the single biggest problem in business today: unsuccessful hiring. These “who” problems are easily preventable with Smart and Street’s A Method for Hiring, which, when implemented, has a 90 percent success rate.
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