The Brand Bubble

The number of high-performance, value-creating brands is diminishing across the board. Yet at the same time, the financial markets keep raising brand valuations. The result: a brand bubble that could erase large portions of corporate intangible value and send another shockwave through the global economy.

• How to make your brand irresistible to consumers.
• Why you must embrace the concept that everything is now a marketing channel.
• How to break through the static, short-term cycle of brand management.
• Ways to command greater levels of support and more leeway to experiment and explore.